Digital Experience Platform - Powerhouse Parramatta

Description

Powerhouse seeks to procure a comprehensive Digital Experience Platform (DXP) for Powerhouse Parramatta, supporting 2+ million annual visitors across pre-visit, visit, and post-visit touchpoints.

Project goals

The Digital Experience Platform will integrate nine essential digital components including itineraries, ticketing, virtual queuing, wayfinding, notifications, and membership management.

• Deliver a digital platform operational by September 2026 to align to the Powerhouse Parramatta opening.
• Support 2+ million annual visitors with a seamless digital experiences across pre-visit, visit, and post-visit touchpoints.
• Enable personalised visitor journeys for various journey types.
• Integrate with existing systems including Sanity CMS, Tessitura ticketing, PAM wayfinding, Okta authentication, and Azure infrastructure.
• Increase data integrity and establish single sources of truth for visitor information.
• Reduce operational complexity through integrated platform approach.
• Provide data collection and analytics capabilities for continuous improvement and organisational insights.
• Establish foundation for digital innovation across all Powerhouse locations.
• Build the foundation that will enable the use of Gen AI across Powerhouse’s various channels.

Scope

The requirements are broken down to ‘Epics’ (High-level requirements) and ‘User-stories’ (detailed requirements). The successful supplier must establish a process to identify and prioritise features that allow Powerhouse to at least deliver a minimum viable product for September launch. There should then be an ongoing assessment of the feature backlog to continuously improve the experience.

Visitor Journey Features:

Itineraries

• Ticketing and Booking Integration (Tessitura)
• Virtual Queuing
• Wayfinding Integration (PAM)
• User Management
• Notifications
• Membership

Mobile Application

• Native (iOS and Android) and a Web Application (PWA)

Technical Platform Requirements

• Architecture
• Performance
• Integration

Development and Delivery

• Implementation
• Support

Related files

• RFP Part A - Introduction and Description of the Requirement.pdf (437 KB)

• RFP Part B - Conditions of Proposal.pdf (508 KB)

• RFP Part D - Project Brief.pptx (10199 KB)

Additional details/instructions

Please refer to the supporting documents for detailed information. The following documents are included:

• RFP Part A - Introduction and Description of the Requirement
• RFP Part B - Conditions of Proposal
• RFP Part C - Proposal
• RFP Part D - Project Brief
• RFP Part E - Powerhouse DXP - Pricing Schedule - Features Epics User Stories

Parts C and E are available under 'Opportunity Requirements' and must be completed and submitted with your response.

Requirements

Opportunity requirements

1.

Prequalification as an advanced registered supplier: SCM0020

Please confirm that you are an advanced registered supplier with ICT Services Scheme, SCM0020.

Response type

Radio button (Yes/No)

2.

Completion of Parts C and E

Please confirm the completion and submission of the following RFP documents attached to this requirement:

• RFP Part C - Proposal
• RFP Part E - Powerhouse DXP - Pricing Schedule - Features Epics User Stories

Response type

Checkbox (Custom, Multi select)

- Part C has been completed and submitted with our proposal
- Part E has been completed and submitted with our proposal

Response templates

• RFP Part C – Proposal.docx (74 KB)

• RFP Part E - Powerhouse DXP - Pricing Schedule - Features Epics User Stories.xlsx (35 KB)

Evaluation

Terms and conditions

Description

Powerhouse seeks to procure a comprehensive Digital Experience Platform (DXP) for Powerhouse Parramatta, supporting 2+ million annual visitors across pre-visit, visit, and post-visit touchpoints.

Overview

Powerhouse

Kim Lai
kim.lai@powerhouse.com.au

RFP (Open)

Category(s):

Information and technology - Solution design and development

MAAS-RFP 25/003

Sydney metro

Yes

No

None

Estimated timeframe for delivery:

October 2026

24-Dec-2025

06-Feb-2026 3:00 PM

Completion date:

31-Oct-2026

06-Mar-2026

Project goals

The Digital Experience Platform will integrate nine essential digital components including itineraries, ticketing, virtual queuing, wayfinding, notifications, and membership management.

• Deliver a digital platform operational by September 2026 to align to the Powerhouse Parramatta opening.
• Support 2+ million annual visitors with a seamless digital experiences across pre-visit, visit, and post-visit touchpoints.
• Enable personalised visitor journeys for various journey types.
• Integrate with existing systems including Sanity CMS, Tessitura ticketing, PAM wayfinding, Okta authentication, and Azure infrastructure.
• Increase data integrity and establish single sources of truth for visitor information.
• Reduce operational complexity through integrated platform approach.
• Provide data collection and analytics capabilities for continuous improvement and organisational insights.
• Establish foundation for digital innovation across all Powerhouse locations.
• Build the foundation that will enable the use of Gen AI across Powerhouse’s various channels.

Scope

The requirements are broken down to ‘Epics’ (High-level requirements) and ‘User-stories’ (detailed requirements). The successful supplier must establish a process to identify and prioritise features that allow Powerhouse to at least deliver a minimum viable product for September launch. There should then be an ongoing assessment of the feature backlog to continuously improve the experience.

Visitor Journey Features:

Itineraries

• Ticketing and Booking Integration (Tessitura)
• Virtual Queuing
• Wayfinding Integration (PAM)
• User Management
• Notifications
• Membership

Mobile Application

• Native (iOS and Android) and a Web Application (PWA)

Technical Platform Requirements

• Architecture
• Performance
• Integration

Development and Delivery

• Implementation
• Support

Related files

• RFP Part A - Introduction and Description of the Requirement.pdf (437 KB)

• RFP Part B - Conditions of Proposal.pdf (508 KB)

• RFP Part D - Project Brief.pptx (10199 KB)

Additional details/instructions

Please refer to the supporting documents for detailed information. The following documents are included:

• RFP Part A - Introduction and Description of the Requirement
• RFP Part B - Conditions of Proposal
• RFP Part C - Proposal
• RFP Part D - Project Brief
• RFP Part E - Powerhouse DXP - Pricing Schedule - Features Epics User Stories

Parts C and E are available under 'Opportunity Requirements' and must be completed and submitted with your response.

Requirements

Mandatory requirements

1. Scheme membership (SCM0020) *

   Information and technology - Solution design and development

   This procurement category has a mandated scheme.

   This category has a mandated scheme, to be awarded this contract you may need to be a member of the ICT Services Scheme SCM0020.

   Are you a member of SCM0020?

   Response type

   Radio button (Yes/No)

Opportunity requirements

1.

Prequalification as an advanced registered supplier: SCM0020

Please confirm that you are an advanced registered supplier with ICT Services Scheme, SCM0020.

Response type

Radio button (Yes/No)

2.

Completion of Parts C and E

Please confirm the completion and submission of the following RFP documents attached to this requirement:

• RFP Part C - Proposal
• RFP Part E - Powerhouse DXP - Pricing Schedule - Features Epics User Stories

Response type

Checkbox (Custom, Multi select)

- Part C has been completed and submitted with our proposal
- Part E has been completed and submitted with our proposal

Response templates

• RFP Part C – Proposal.docx (74 KB)

• RFP Part E - Powerhouse DXP - Pricing Schedule - Features Epics User Stories.xlsx (35 KB)

Evaluation

Assessment Criteria

General assessment criteria that was used to evaluate this opportunity

• Capability
• Methodology
• Organisational capacity
• Price
• Innovation
• Experience

Terms and conditions

Global terms and conditions

• buy NSW Tenders Terms and Conditions (210 KB)

Notices

13-Jan-2026 1:56 PM
Addendum 1: Please find attached addendum 1, containing Powerhouse's responses to requests for information received up to 13/01/26.

• Addendum 1 RFP Digital Experience Platform Powerhouse Parramatta.pdf (415 KB)

Amendments

No amendments have been made to this opportunity