Description The Sydney Opera House (SOH) requires an Email Marketing Automation Platform (MAP) solution to manage its substantial marketing communication subscriber base. Project goals This RFT will specifically seek a MAP provider that can meet SOH's orgnaisational requirements and match i...
The Sydney Opera House (SOH) requires an Email Marketing Automation Platform (MAP) solution to manage its substantial marketing communication subscriber base.
This RFT will specifically seek a MAP provider that can meet SOH's orgnaisational requirements and match its level of maturity as further described in the RFT documents.
SOH requires an Email Marketing Automation Platform (MAP) solution to manage its substantial marketing communitaction subscriber base and deliver highly personalised experiences across multiple chanels. This solution is a critical component of SOH's digital marketing strategy, leveraging email and other digital channels to drive ticket sales, enhance customer understanding and deliver a seamless digital experience. Please refer to the RFT documents for further detail.
SOH-C1317 Invitation to Tender (ITT) Letter with Deed.pdf (250 KB)
Addendum 01 - Optional RFT Briefing (Registration Link).pdf (231 KB)
Addendum 06 - Close Date Extension & Responses to RFIs.pdf (218 KB)
Addendum 07 - Responses to RFIs & Revised Document.zip (228 KB)
Please read the Invitation to Tender (ITT) letter first. There are three confidential documents that form part of this RFT, which can only be accessed once the Confidentiality Deed (attached to the back of the ITT letter) has been completed and submitted.
Please complete the Confidentiality Deed and return it to the Contact Person at procurement@sydneyoperahouse.com. Once SOH has reviewed your submission and confirmed there are no issues, the confidential documents will be made available to you.
1.
Completion of the Tenderer Response Package (Part A & B)
Tenderers are required to complete and submit the Tenderer Response Package.
The Package includes
Part A: 10 Documents for the Tenderer's review and completion (3 of which are classified as confidential and require the completion of a confidentiality deed in order to gain access to the documents. The deed is attached to the ITT letter)
Part B: Returnable Schedules for the Tenderer's review and completion. Note, a Word Version of the Returnable Schedules is provided in this folder for the tenderer to complete.
Response type
File upload (Multiple)
Response templates
The Sydney Opera House (SOH) requires an Email Marketing Automation Platform (MAP) solution to manage its substantial marketing communication subscriber base.
Sydney Opera House
Melina Bergmann
procurement@sydneyoperahouse.com
0292507785
RFT (Open)
Category(s):
Information and technology - Software licensing and support
Marketing and advertising - Digital communications
SOH-C1317
Sydney metro
No
No
None
Estimated timeframe for delivery:
08-Oct-2025
14-Jan-2026 3:00 PM
Completion date:
05-May-2031
05-May-2026
This RFT will specifically seek a MAP provider that can meet SOH's orgnaisational requirements and match its level of maturity as further described in the RFT documents.
SOH requires an Email Marketing Automation Platform (MAP) solution to manage its substantial marketing communitaction subscriber base and deliver highly personalised experiences across multiple chanels. This solution is a critical component of SOH's digital marketing strategy, leveraging email and other digital channels to drive ticket sales, enhance customer understanding and deliver a seamless digital experience. Please refer to the RFT documents for further detail.
SOH-C1317 Invitation to Tender (ITT) Letter with Deed.pdf (250 KB)
Addendum 01 - Optional RFT Briefing (Registration Link).pdf (231 KB)
Addendum 06 - Close Date Extension & Responses to RFIs.pdf (218 KB)
Addendum 07 - Responses to RFIs & Revised Document.zip (228 KB)
Please read the Invitation to Tender (ITT) letter first. There are three confidential documents that form part of this RFT, which can only be accessed once the Confidentiality Deed (attached to the back of the ITT letter) has been completed and submitted.
Please complete the Confidentiality Deed and return it to the Contact Person at procurement@sydneyoperahouse.com. Once SOH has reviewed your submission and confirmed there are no issues, the confidential documents will be made available to you.
Information and technology - Software licensing and support
This procurement category has a mandated scheme.
This category has a mandated scheme, to be awarded this contract you may need to be a member of the ICT Services Scheme SCM0020.
Are you a member of SCM0020?
Response type
Radio button (Yes/No)
1.
Completion of the Tenderer Response Package (Part A & B)
Tenderers are required to complete and submit the Tenderer Response Package.
The Package includes
Part A: 10 Documents for the Tenderer's review and completion (3 of which are classified as confidential and require the completion of a confidentiality deed in order to gain access to the documents. The deed is attached to the ITT letter)
Part B: Returnable Schedules for the Tenderer's review and completion. Note, a Word Version of the Returnable Schedules is provided in this folder for the tenderer to complete.
Response type
File upload (Multiple)
Response templates
General assessment criteria that was used to evaluate this opportunity
No notices have been posted for this opportunity.
03 Dec 2025 21:07 PM
Addendum 07 contains responses to tenderers' RFIs and a revised Excel document titled "1. SOH-C1317 MAP Requirements_Rev 1". This document supplants the previously issued document of the same name within the Tenderer Response Package.
27 Nov 2025 16:13 PM
Addendum 06 contains the closing date extension to the 14 January 2026 and responses to tenderers queries.
20 Nov 2025 11:45 AM
Addendum 05 contains responses to tenderers queries.
04 Nov 2025 16:55 PM
Addendum 04 contains responses to tenderers queries.
30 Oct 2025 10:26 AM
RFT Close Date Extension (Rev1) to Tuesday, 2 December 2025 at 3:00 PM
29 Oct 2025 18:24 PM
RFT Close Date Extension to Wednesday, 2 December 2025 at 3:00 PM
29 Oct 2025 10:01 AM
Issuance of the Presentation Slides from the optional RFT Briefing held on Wednesday, 22 October 2025.
09 Oct 2025 14:36 PM
This amendment relates to Addendum 01, which provides details of the upcoming Optional RFT Briefing on Wednesday, 22 October 2025 at 9:30AM, along with the webinar registration link.