PROCFY26038: Tourism Australia - Public Relations & Social Media Services - Japan

The purpose of this tender is to enable Tourism Australia (TA) to seek and retain agencies capable of delivering marketing services in the Japan market across two scopes: Public Relations (PR) and Social Media services. The successful agency or agencies will bring a proven ability to develop and execute earned and owned ideas that capture disproportionate attention in an increasingly competitive environment. TA would like to gain an in-depth understanding of respondents' strategic, creative, operational and commercial offerings, and assess their capacity to delivery public relations and/or social media services in partnership over a period of up to three years.

Agencies must provide details regarding their physical presence and service delivery capability in Japan. While TA will not discriminate against potential suppliers based on their global headquarters' location, representation in Tokyo, Japan is a requirement for this contract.

Representation and service delivery are required in Tokyo, Japan. TA will engage one agency for both scopes, or two separate agencies (one for each scope), depending which option offers the best overall value for money outcome. Refer to Section 3.3 Tender Submission Instructions of the RFT document for scope combination submission requirements.

Upon execution of contract, target commencement date of 1 August 2026.